Andrea Baptiste

Startup Ecosystem Leader at Amazon

Andrea Baptiste is an accomplished Senior Executive and Entrepreneur with more than 25 years of success in enterprise, B2B and B2C software, SaaS and telecommunications networking. She has been a founding member/CEO at 4 tech startups, in both Canada and Silicon Valley. As part of these startups, Andrea has led corporate strategy, raised financing rounds (over 14 rounds of financing including friends and family, angel, seed and Series A-C), M&A, product-market fit, and participated in an IPO. She has scaled companies globally, establishing new markets and channels. Her broad areas of expertise include vision and strategy, product management, business development, strategic partnerships, start-ups, cloud computing, and venture capital. Andrea is also an angel investor in tech and CPG companies.

Andrea currently leads the Startup Ecosystem for Canada at Amazon. She was the first hire by Amazon to lead the business in Canada, working with startup companies, venture capital (VCs), Accelerators and Incubators. She is responsible for developing and executing the operational plan and budget for the Startup Ecosystem team. Andrea is also a Mentor for the TechStars Accelerator, and has been mentoring companies from Techstars NBC Universal Comcast, Philadelphia, Techstars Chicago, Techstars Farm-to-Fork St. Paul, Minn., Techstars Montreal AI, Techstars Toronto and Toronto Colliers.

Before joining Amazon, Andrea was President and CEO of Benbria, where she drove corporate strategy, raised financing rounds, and provided executive leadership in the development of strategic partnerships. Prior to joining Benbria, Andrea was co-founder and CEO of Atreus Systems where she successfully led the company’s growth resulting in its acquisition by Sonus Networks in 2008. Prior to co-founding Atreus Systems, Andrea was responsible for business development at Cambrian Systems, a metro DWDM equipment vendor that was acquired by Nortel Networks in 1998. During her career, she has been instrumental in achieving 400% growth YOY, and recurring revenue growth at 10% Month-Over-Month, expanding companies internationally, launching new product solutions, and increasing company valuations. Andrea was also named in patents in OSS software, SaaS sytems and intelligent routing and telecommunications networking. Andrea’s experience in business leadership includes setting vision and strategy, heading up venture capital financing rounds, merger and acquisitions, as well as establishing strategic partnerships with some of the world’s largest hardware and software companies. Andrea’s prior experience includes management and engineering positions at CrossKeys Systems, TeleSat Mobile Inc., and Newbridge Networks.

During her time at Benbria, Andrea was instrumental in developing the strategy, hiring the team and executing the plan to launch solutions into the education, retail, hospitality and travel segment as well as restaurant and food services segment. Andrea provided executive sponsorship and leadership in securing major customer wins, and partnerships as well as defining and launching an online model for mid market customers and partners. Through this effort she has developed an extensive network of partners and customers within these industries including Macy’s, Maurices, Michael Kors, Royal Caribbean, Sodexo, IHG, Starwood (Marriott), Accor, Guckenheimer, Delta, Westjet, A&W Canada, Tim Hortons, and Trip Advisor to name a few.

Andrea leads the Female Founders Anonymous program at Ryerson DMZ and speaks often at events including Women in Engineering, Female Founders, Female Funders and Go Eng Girl.

Baptiste holds a B.A. Sc. (Honours, Applied Science in Electrical Engineering) from Queen's University in Kingston, Ontario, Canada and has achieved accreditation as a Professional Engineer of Ontario.

More Speakers


David Wismer

Managing Director at BMO Capital Markets


Sarah Colquhoun

Software Engineer at Google


Mitch Debora

CEO & Founder of Mosaic Manufacturing


Kingston, Ontario


January 24/25, 2020


Email: [email protected]